I had the pleasure of collaborating with a fitness influencer on branding his new apparel line, Shortys. From concept to launch, I played a key role in developing a fun yet professional logo, icons, and overall brand identity. Beyond design, I was also involved in selecting materials, apparel pieces, and logo placement. Once the collection was ready for production, I assisted with the photoshoot, built a Shopify website, and designed social graphics to promote the launch.