KAABOO was a dynamic music festival in San Diego, California, offering countless opportunities for creative expression. Standing out in a competitive festival landscape required a unique and strategic approach to design. Every detail was carefully crafted in collaboration with talent managers, vendors, and sponsors. Each year, the lineup was announced across social media, while print and digital marketing assets were developed on tight timelines. Guest passes and gift boxes were designed as collectible keepsakes, and on-site festival signage was created to be both striking and unforgettable.